Dana Campagna Lanham
Strategic Marketing, Channel & Communications Executive
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Established 11+ year marketing consultancy commercializing 50+ new brands and products in the home, health, family and fun categories through mass and specialty channels. Worked with Fortune 500 and start-up clients to drive $300+ million in a decade utilizing traditional and new media while leading client teams and agencies to success. Speaker at industry events sharing best practices and innovative thinking.

Hired/led the Irwin Tools brand communications team, creating strategies and processes for the department, brand and sub-brands including Vise-Grip, Quick-Grip, and Strait-Line driving over $500 million in sales. Managed the brand and digital team & agencies producing an incremental $50+ million from Lowe’s, and Wal-Mart and 280 million brand impressions from editorial placement and advertising.

Launched new business for Mattel leveraging product management, retail & business development experience. Developed people, brand, product & promotions portfolio growing revenues by 60% and maintaining profit margins. Established channel relationships & partners. Grew to #2 in market share in 5 years.

Consumer & channel centric marketing and communications executive with a broad range of practice in all disciplines of marketing. Marketing strategist and visionary with a 20+ year career of building brands and products with diverse, category-leading organizations through multiple channels. Engaging and enthusiastic leader with a strong business acumen, and substantial experience designing, leading and implementing corporate growth initiatives while building and mentoring marketing and communications organizations.  Practiced and flexible leader who works well with all levels, entry to C.


  • Strategic planning & commercialization
  • Consumer insights & segmentation
  • Product management & process innovation
  • P&L management
  • Brand & corporate marketing communications  
  • Retail & omni-channel marketing
  • Pricing, point-of-purchase & promotional programs
  • Media relations & agency management