Marketing has many pathways depending on the audience, their preferences and their pocketbook. Understanding the stakeholder, and positioning your product or service to reach that audience will ultimately drive results. Constantly monitoring their attitudes and behavior, and adjusting your plan to fit their needs is the secret sauce to success. 4 Ps of marketing have changed through the years with new technologies and a fragmented audience, new omni-channel strategies and more ways to reach the consumer. These are the Ps that I practice with every thing I do.
PERCEPTION: With consumer, customer and industry
insight, develop a competitive advantage.
> Qualitative and quantitive analysis through
secondary and primary research including online and paid industry reports,
focus groups, ethnography, shopper studies, product and advertising concept
testing,
> Competitive intelligence
> Trend analysis
PERSONALITY; With the optimal positioning, create an
identity and develop a strategic action plan.
> Positioning strategies
> Brand development
> Product names, tagines & communications
platforms
> Retail Point-of-Sale solutions
> Integrated marketing communications
> Digital marketing (inbound and paid)
PRODUCTIVITY: By utilizing consumer and industry
knowledge, develop products to drive profitable growth and market share..
> Price determination
> Price/value Analysis
> Margin analysis
> Retail forecasting, planning & merchandising
development
> Performance tracking
PARTNERSHIP: In conjunction with the strategic plan, we will
identify synergistic retail, promotional and media partners
> Retail relationship development, sales force program development
> Promotional opportunities
> Media relations, online and traditional
> Brand activation partners